Media Attention for Writers

Generating PR Through Journalists, Influencers and Podcasters

Your Instructor

Anna David
Anna David

Anna David is the New York Times bestselling and #1 Amazon bestselling author of two novels and five non-fiction books about addiction, recovery and relationships. She has been published in The New York Times, Time, The LA Times, Vanity Fair, Playboy, Vice, Cosmo, People, Marie Claire, Redbook, Esquire, Self, Women’s Health, The Huffington Post, Buzzfeed and Salon among many others, written about in numerous publications, including Forbes, Martha Stewart Living, Entrepreneur, Allure and Women’s Health and appeared repeatedly on The Today Show, Hannity, Attack of the Show, Dr. Drew, Red Eye, The Talk, The CBS Morning Show, The Insider and numerous other programs on Fox News, NBC, CBS, MTV, VH1 and E. Through her company, Light Hustler, she helps creatives share their dark to find their light—through coaching, writing, workshops, retreats, online courses, a podcast, a storytelling show and more.


“If anyone knows about promotion, it’s Anna. There’s a reason she was one of the first people I reached out to when I was first starting out and knew I needed an audience if I wanted to reach my goals.”

- Ryan Hampton, Author of American Fix and NPR commentator


Old media used to work well and be pretty straightforward. Essentially, if you got in People magazine the same week you were on The Today Show, you were almost guaranteed a bestseller.

But in the age of micro-media, mainstream coverage is only a fraction of what's necessary. While traditional press is important, the two most crucial elements for a modern day writer seeking promotion is landing on podcasts and leveraging relationships with influencers.

We can lament the situation and get left behind if we want. Or we can jump on top of this trend and become one of the people others are talking about.

We do this in 2 main ways:

- Serve before asking

- Engage in against-the-grain thinking

This course encompasses the best of both shows techniques for getting quoted as a thought leader in mainstream press. It also goes through the exact steps of engaging with, serving and then being promoted by influencers. Finally, it details how to exponentially increase an audience through podcast appearances.



Videos on:

- Connecting with influencers

- Making yourself newsworthy

- Podcast promotion techniques

PLUS handouts on:

- The best ways to get booked

- Examples of how NOT to pitch yourself

- The simple email that got me quoted repeatedly in Fortune, MSNBC and more

If you're trying to get promotion the old way, you might as well be shouting your accomplishments into a rotary phone.

Zero Risk With a 30-Day Money Back Guarantee

We want to make sure that Promotion for Writers is right for you and so we offer a 30-day, no-questions-asked return policy. If you’re not satisfied with the course material, email [email protected] and we’ll provide a full refund.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Can I pay using PayPal?
Yes, you can pay with either Stripe or PayPal.
I have never gotten press and have no social media following. Can any of this work?
You don't need to have been on CNN to be able to promote yourself. Most of this course details strategies for working behind-the-scenes to put yourself out there. While social media is important (and we highly recommend our course, Social Media for Writers: ) to help with yours, promotion is something separate that you can do without followers or likes.
Can I do this course in place of hiring a publicist?
Yes but if you did hire a publicist, this course work wouldn't prevent that person from doing their work. It would require coordinating with that person the terms of getting quoted as a thought leader in mainstream publications and booked on podcasts but most of this work can be done on your own. We also strongly believe that employing the strategies detailed in this course would eliminate any need for a publicist.

Get started now!