Media Attention for Writers
Generating PR Through Journalists, Influencers and Podcasters
Anna David is the New York Times bestselling and #1 Amazon bestselling author of two novels and five non-fiction books about addiction, recovery and relationships. She has been published in The New York Times, Time, The LA Times, Vanity Fair, Playboy, Vice, Cosmo, People, Marie Claire, Redbook, Esquire, Self, Women’s Health, The Huffington Post, Buzzfeed and Salon among many others, written about in numerous publications, including Forbes, Martha Stewart Living, Entrepreneur, Allure and Women’s Health and appeared repeatedly on The Today Show, Hannity, Attack of the Show, Dr. Drew, Red Eye, The Talk, The CBS Morning Show, The Insider and numerous other programs on Fox News, NBC, CBS, MTV, VH1 and E. Through her company, Light Hustler, she helps creatives share their dark to find their light—through coaching, writing, workshops, retreats, online courses, a podcast, a storytelling show and more.
AS SEEN IN/ON:
“If anyone knows about promotion, it’s Anna. There’s a reason she was one of the first people I reached out to when I was first starting out and knew I needed an audience if I wanted to reach my goals.”
- Ryan Hampton, Author of American Fix and NPR commentator
WHY IS THIS COURSE NECESSARY?
Old media used to work well and be pretty straightforward. Essentially, if you got in People magazine the same week you were on The Today Show, you were almost guaranteed a bestseller.
But in the age of micro-media, mainstream coverage is only a fraction of what's necessary. While traditional press is important, the two most crucial elements for a modern day writer seeking promotion is landing on podcasts and leveraging relationships with influencers.
We can lament the situation and get left behind if we want. Or we can jump on top of this trend and become one of the people others are talking about.
We do this in 2 main ways:
- Serve before asking
- Engage in against-the-grain thinking
This course encompasses the best of both worlds...it shows techniques for getting quoted as a thought leader in mainstream press. It also goes through the exact steps of engaging with, serving and then being promoted by influencers. Finally, it details how to exponentially increase an audience through podcast appearances.
THIS COURSE INCLUDES:
- Connecting with influencers
- Making yourself newsworthy
- Podcast promotion techniques
PLUS handouts on:
- The best ways to get booked
- Examples of how NOT to pitch yourself
- The simple email that got me quoted repeatedly in Fortune, MSNBC and more
If you're trying to get promotion the old way, you might as well be shouting your accomplishments into a rotary phone.
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