Newsletters for Writers
A Simple Guide to Getting and Nurturing Your Readers
Anna David is the New York Times bestselling and #1 Amazon bestselling author of two novels and five non-fiction books about addiction, recovery and relationships. She has been published in The New York Times, Time, The LA Times, Vanity Fair, Playboy, Vice, Cosmo, People, Marie Claire, Redbook, Esquire, Self, Women’s Health, The Huffington Post, Buzzfeed and Salon among many others, written about in numerous publications, including Forbes, Martha Stewart Living, Entrepreneur, Allure and Women’s Health and appeared repeatedly on The Today Show, Hannity, Attack of the Show, Dr. Drew, Red Eye, The Talk, The CBS Morning Show, The Insider and numerous other programs on Fox News, NBC, CBS, MTV, VH1 and E. Through her company, Light Hustler, she helps creatives share their dark to find their light—through coaching, writing, workshops, retreats, online courses, a podcast, a storytelling show and more.
"I feel like I earned a Master's Degree in how to find people who will support my creative work."
- David Griggs, JD/MBA, CEO of Griggs Law
WHY IS THIS COURSE NECESSARY?
Writers used to be able to rely on traditional media and word of mouth. Except in extremely rare circumstances, this is no longer the case. The only way for a writer to build and maintain a career as a writer is to own their audience and there is no better way to own an audience than with a newsletter list.
Of course it's not as easy as adding a SIGN UP FOR MY NEWSLETTER banner to your website, hoping people sign up and then sending out a mass mailing when you have work to promote. These days, we're all drowning in way too many emails and barely open the ones we get. In order to have an effective newsletter, you thus need to coax people into signing up, nurture them once they do and then provide them with information they want.
There are 3 steps to this process:
- Offer the reader something of value
- Give them a nurture sequence that shows them that you understand them
- Provide them with regular information they appreciate
THIS COURSE INCLUDES:
A video that:
- Breaks down the specifics of a "lead magnet"
- Provides ideas for them and explains why they're necessary
PLUS handouts on:
- Newsletter provider options
- The most effective lead magnet example
- The ideal six-email sequence to send people when they sign up for a newsletter
PLUS a cheat sheet on how to do a nurturing sequence guide in order to entertain, endear and engage readers
If you're not converting every site visitor into a fan with a newsletter, there's no reason to have a site at all.
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